![]() The Red Line package, which is on sale now, costs $1,995, giving my amply equipped five-passenger, all-wheel-drive Saturn Vue Red Line test vehicle a whopping $29,910 sticker price. That’s why we now have the Vue Red Line - a souped-up Saturn with a lowered body, add-on plastic body parts to improve aerodynamics (called “ground effects”), a three-inch chrome exhaust tip, 18-inch wheels and tires that the company describes as “aggressive” and an optional “electric lime” paint job. It wants to offer products that appeal to men who lust after BMWs. It wants to jump on the performance bandwagon. Saturn has often been the brand of choice for soccer moms - popular for its affordable prices, no-hassle sales experience, plastic exterior body panels that don’t rust or ding, and sterling service reputation.īut now, Saturn - like Volvo and other female-friendly brands - wants to be something more. The combination of “Saturn” and “Red Line” is something of an automotive oxymoron. On a vehicle’s tachometer, which counts the number of engine revolutions per minute, the “Red Line” marks the maximum speed at which the engine can safely be operated. Nobody guessed that it was a reference only automotive performance enthusiasts would readily understand. One asked if it was a kind of navigation system. Another thought it was a hospital crisis. One thought it had something to do with preventing people from buying houses in certain neighborhoods. MILFORD–Before I sat down to write about the 2004 Saturn Vue Red Line sport utility vehicle, I did an informal online poll of my girlfriends to see if they even understood what “Red Line” meant. Souped-up Saturn SUV aims for male audience
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